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5 Ways AI Is Changing Marketing
By:
AI Marketing and Creator Tools
On
29/09/2023Reading time:
5 min
Summary:
Have you asked either of these questions? #1. “Will AI take my job?” and #2. “Could it do all my work for me while I take a day off?” Today, we’re covering how to maintain job security in a landscape that’s being changed by AI, and using the latest data, we'll cover how AI has already changed marketing and how it will do so in the future.
Studies have shown that repetitive marketing tasks requiring manual input can take up to 5 hours a day. On the flip side, it’s estimated that AI tools can SAVE marketers up to 2.5 hours a day on these same tasks. That adds up to an entire MONTH each year that you can spend doing higher-value work. But could these same time-saving tools take your job… completely? Let’s find out by diving into the five ways marketers are already using AI in their work, plus the best platforms you can use to get the job done.
And make sure to check out our YouTube video on the latest AI Marketing trends!
1. SEO Planning & Keyword Research
It's crucial to note that over 40% of marketers have already integrated Artificial Intelligence (AI) tools to streamline SEO planning and enhance keyword research efficiency. If you're not among them, it's time you consider incorporating AI into your SEO strategies.
A study by Hubspot also revealed that 84% of marketers leveraging AI found it effectively aligns web content with user search intent, and 74% agree it has elevated their Search Engine Results Page (SERP) rankings.
At the bare minimum, employing AI can save you countless hours otherwise spent on platforms like Ahrefs and SEMRush, allowing AI to shoulder the bulk of the workload. Some of the most notable AI tools that have proven invaluable for SEO include ChatGPT plugins. Even established platforms like Hubspot offer their unique plugin, Chatspot, renowned for basic keyword research efficiency.
AI is great for SEO (Search-Engine-Optimization)
ChatGPT and Google Bard are great for new ideas and research!
2. Research & Digital Marketing Inspiration
Every marketer has faced those moments of staring blankly at the screen, feeling completely blocked, and unsure where to begin with a marketing campaign. You're not alone, and this is precisely where AI is revolutionizing the field of marketing.
Though AI became mainstream only recently, in early 2023, it has already found a place in the toolkits of many marketers. A considerable 48% of marketers leverage AI for campaign research, and 22% utilize it for ideas and inspiration. These numbers are poised to grow as AI tools continue to evolve and improve.
ChatGPT and Google Bard stand out as top-tier AI tools for research and creative ideation due to their user-friendly interfaces. They serve as a reservoir of inspiration and answers. Just present your queries and challenges to the AI, much like pouring your thoughts into a diary, albeit with less drama.
For instance, you can ask ChatGPT to generate ten creative video ideas specifically tailored for your brand and target audience. Choose your favorite and let AI draft the script for you! These chatbots can handle intricate questions, refining your research and supplying innovative, cutting-edge marketing campaign ideas
3. Content Creation & Scaling
Creating engaging blogs, conducting photo shoots, and mastering Photoshop can be time-consuming and often expensive endeavors. This is where Artificial Intelligence (AI) comes into play, offering a cost-effective and efficient solution. A study from Influencer Marketing Hub reveals that 44% of marketers have employed AI for content production.
For visual content, tools like Midjourney, Canva, and Adobe Firefly are indispensable, especially when quick solutions for graphics, images, and videos are needed. These tools serve as economical alternatives to high-end graphic designers but necessitate learning to produce quality, usable images.
Midjourney, for instance, requires Discord but facilitates the creation of copyright-free images in seconds, ideal for product photography, backgrounds, and mockups. However, mastering the prompts and generations is crucial, and platforms like Prompt Base offer templates to aid in refining creations.
Adobe Firefly, with its new generative fill feature, has added a dimension to Photoshop, making learning generative fill a more accessible option than mastering Photoshop.
Creators everywhere are using ChatGPT for video ideas!
We use AI to repurpose video into blogs all the time!
4. Reviewing and Repurposing Content for Social Media
As per HubSpot, repurposed content plays a pivotal role in extending your reach to new audiences, enhancing organic visibility, and reinforcing your brand message. With video content reigning supreme due to its engaging and digestible nature, neglecting content repurposing and innovation might leave you trailing in the competitive market landscape.
AI facilitates the transformation of email sequences into landing pages, promotional materials into scripts for platforms like TikTok, Instagram, and YouTube, and blogs and newsletters into informative online posts. By merely inputting existing text, marketers can leverage AI to reshape written materials into various desired formats, whether it's a catchy hook for an Instagram ad or an inspiring LinkedIn post aiming for widespread reach.
AI even offers the ability to refine your copy, acting as a personal editor to rewrite and enhance your content. We even used AI to help use repurpose our video into this blog!
Our go-to tools for text repurposing include ChatGPT, Jasper, and Writesonic, while for video repurposing, we prefer AI Chrome Extensions like ChatGPT sidebar, Harpa, and Monica AI.
5. Marketing Email Copy
According to a 2023 HubSpot survey of 1,350 U.S. business professionals, 28% of marketers use generative AI to create emails. We expect this number to grow in the coming years as AI becomes more accessible and affordable for businesses of all sizes.
Whether you’re in marketing or just work a job where you need to send emails, you may find yourself dedicating a substantial portion of your day to crafting email copy. I swear it takes me 30 minutes to write one email sometimes. And if you’re testing subject lines and marketing copy, which all marketers should do, AI can give you an endless supply of ideas and angles to a/b test.
Generative AI tools like Chatsonic are great for writing emails, and Hubspot’s free AI Email writer specializes in creating marketing emails that promote sales, new products, and promotions!
Hubspot’s email writer even automatically records campaign data for you, so you can track open rates AND lead submissions.
AI is great for Email Marketing!
If you liked this article, make sure to check out our other blogs as well as our YouTube channel!
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